 1. Who you are Some applicants make the mistake of assuming that they do not need to include “basic” things (e.g. education) that are already in their CV. This is unwise and makes it difficult for the employer to assess you accurately. A winning cover letter should contain everything you want your employer to know, the main “meat” of your application with all your best and most relevant accomplishments and experience. Your CV is the backbone of your application, containing a chronological history of your experience and providing details. Thus, a winning cover letter begins by introducing who you are, your academic background and what job you are applying for. 2. What do you want You need to make clear in the 1st paragraph about what job you are applying for. This is to assist HR in sorting you to the correct pile. It is important to also point out when you are expecting to join. In today’s market, applicants often apply for summer internship many months prior and for applicants looking to make a career change, you should also include your expected starting date (i.e., after your notice period expires). Along with the what, you should include the why. Why do you want to join this industry, this company, this department or this role. Give specific reasons and show that you have done your research. Win over your employers by showing that you are genuinely interested in the company and position and show that you have the skills to back it up. 3. Why you are an Asset “Ask not what your country can do for you—ask what you can do for your country” John F. Kennedy One of the most common (and fatal) mistakes that applicants make is to approach their cover letter from the perspective of how the company can benefit you. E.g. This company will help me grow, expand my horizons, gain experience, allow me to pursue my passions etc. While this is acceptable in moderation, a winning cover letter persuades the employer on how and why the company will benefit by hiring you. E.g. As a sales manager in x company, I surpassed my yearly targets and am confident that I will be an asset to your team. With these 3 components in mind, you will have a fantastic structure to write a winning cover letter that will convince any employer to hire you! Download a Template Cover Letter below: 
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